In today's world, with increasing market volatility, globalization, rapid tech changes, and sustainability challenges, organizational agility has never been more important. Companies that have mastered their capabilities to quickly and effectively sense and respond to changes are gaining a competitive edge. Science has long confirmed a strong link between data & analytics and organizational agility, leading many companies to invest heavily in data technologies.

But here's the catch—despite recognizing data & analytics as key to agility, many companies struggle to see the benefits. In fact, analytics can sometimes even hinder agility. Did you know there's a 70-80% chance of data & analytics initiatives failing to achieve their goals? These stats, published by Gartner over a decade ago, still hold true today, despite all the investments in data platforms. So, why do some organizations thrive with data & analytics while others fall short?

Seeking answers, Justina conducted scientific research focusing on the human side of data & analytics, uncovering insights that can help organizations get more value and agility from their data initiatives.

In this talk, Justina will show why focusing only on data & analytics technology isn't enough. To truly boost agility, we need to focus on the human side too. She'll explore how leaders, teams, and individuals can create a data & analytics-friendly culture and put in place effective protocols for sustainable, data-driven agility. Drawing from her practical experience and research-backed insights, this talk promises to be both informative and inspiring.

Let's rethink how we use data to stay ahead in a rapidly changing world.

About the speaker:

Justina is a tech leader with 18 years of IT experience who's been on an incredible journey through ERP implementations, Business Intelligence & Data Analytics projects, and custom software development. She's led cross-functional agile teams across international companies, delivering complex tech solutions and driving agile Ways of Working. Justina has been active in creating vibrant cultures of flexibility, collaboration, continuous learning, and experimentation. She was dedicated to building thriving teams and continuously learning how to do it better.

Today, as an independent consultant, Justina empowers companies to unlock their full potential through innovative digital solutions. She passionately believes that any organization can become a digital champion with the right support, an open mind, and the motivation to change.

Justina's passion for technology extends beyond the industry into academia. She is a dedicated researcher and educator, currently a PhD candidate at Vilnius University. Her research focuses on how Business Intelligence & Data Analytics can enhance organizational agility, with a special emphasis on the human-centered aspects that determine the value of technology. Her scholarly work has been published in esteemed journals and shared with the international academic community.

In addition, Justina is a lecturer at Vilnius University, inspiring the next generation of tech professionals. Her mission is to ignite a passion for technology in young minds, guiding them toward fulfilling careers and self-realization in the tech industry.